I’ve always been curious about how people experience the world around them. Why some things feel intuitive, why others don’t, and how thoughtful design can completely change that experience.

I started in architecture, where I learned to think about people, systems, and how individual decisions shape an entire experience. Eventually, that curiosity pulled me from physical spaces into digital ones. The medium changed, but much of what I loved about design stayed the same.

UX added something I had been looking for: a deeper understanding of the consumer I was designing for. Research became as important to me as the design itself. Not just creating something beautiful or functional, but understanding the behaviors, needs, and decisions behind it.

Today, I work across research, strategy, and design to solve complex problems for global brands. I’m drawn to problems that require both strategic thinking and creative exploration, finding clarity in complexity and translating it into experiences that feel considered and intuitive.

‍Outside of design, I bring that same curiosity to the things I enjoy most: architecture, travel, sports, food, and continually finding something new to learn or explore.