I come from a background in architecture, where understanding space, proportion, and how people move through an environment shaped the way I think. That perspective carries over to digital design, where structure and clarity guide every screen, interaction, and journey. Over time, this lens led me to UX, where strategy and human insight come together to solve meaningful problems.

I’ve had the opportunity to work with global brands and large organizations, including P&G, which has taught me how to navigate complexity, collaborate across disciplines, and design at scale. These experiences have reinforced the importance of thoughtful decision-making and designing with a consumer first approach.

Design has always been a balance of discipline and curiosity — knowing when to rely on structure and when to follow insight. I approach each project with that same mindset, combining thoughtful decision-making with creative exploration to shape experiences that are clear, intentional, and human.