My foundation is architecture — a discipline built on understanding space, proportion, and how people move through an environment. That way of seeing the world didn't stay on the drafting table. It carried into digital design, where structure and clarity still guide every screen, interaction, and journey I craft.
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That lens is what drew me to UX — where strategy and human insight meet, where you get to ask not just what to build, but why it matters to the person using it. Over time, I've had the opportunity to bring that thinking to global brands and large organizations, including P&G, where I learned to navigate complexity, collaborate across disciplines, and design at a scale where small decisions have real consequences.
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Those experiences sharpened something I already believed: that great design isn't just functional — it's considered, cohesive, and felt. It requires the discipline to hold structure and the sensitivity to know when to break it.
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I approach every project with that mindset — combining rigorous decision-making with creative exploration to shape experiences that are clear, intentional, and human. If you're building something that needs to feel both thoughtful and alive, that's exactly the kind of problem I want to work on.